SWOT Analysis

You will create a SWOT analysis for your business.

• Use Word to create a 2x2 table  

Remember:

• Strengths and Weaknesses are internal factors that affect your business. 
• Opportunities and Threats are external factors that affect your business.

Review your text book or personal SWOT analysis for appropriate factors to include for each.  You should have at least 4-6 factors for each box.

Outside of your SWOT analysis, summarize your findings.  What are the key factors that your business must capitalize on?  What factors must your business alter or avoid to be successful?