- The name of a business is very important- not only because it identifies the business but also because it tells customers so much about what the business is and what they can expect. Review at least two resources (websites, articles, etc.) on business names before settling on your business name. After choosing your business' name, write a brief paragraph explaining why you chose it and what information you believe the name will convey to your customers.
Economic Utilities
- Recall the five economic utilities. Of those five, which do you see as being most important to your business and its success? Explain why.
- Then in two or three sentences each, explain how the other utilities relate to your business. The five utilities are:
- Form Utility
- Time Utility
- Place Utility
- Information Utility
- Possession Utility
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