About The Purple Cow Marketing Business Plan

About The Purple Cow Marketing Business Plan:

The Purple Cow Marketing Business Plan is a project-based learning initiative originally created by Marcee Laudick for her Marketing classes at Grand Ledge High School.  The business plan allows students to learn, practice and reinforce marketing and economic concepts by completing assignments that build on and develop a business idea of their own creation.  The business plan is designed as a weekly project that has multiple interchangeable parts that can serve as a capstone to the week's lessons and learning goals.

The "Purple Cow" theme comes from the book of the same name by Seth Godin.  In the book, a Purple Cow represents a unique, new idea or product.  Godin explains that in today's marketplace, consumers' attention is spread so thin that it takes something truly out of the ordinary (like a Purple Cow) to gain customers by capturing some of that attention.  Before beginning the project, students are introduced to this concept and encouraged to come up with a Purple Cow of their own.