Industry

• What INDUSTRY is your business in?
• Research online to find a specific industry category that your business would fall into.
• What competitors does your business have?
• Local Competitors
• National/ Global Competitors
• How do key competitors compare to your business? Discuss their similarities and differences.
• How is your industry composed?
• In other words, is the industry controlled by many small competitors or a few large ones?
• How does the composition affect your business?
• How large is your industry's market?
• In other words what are the total sales for all of your competitors?
• This will require some creative research and educated best-guessing.
• Come up with a dollar amount. Is it in the millions? Billions?
• Explain how you arrived at your answer.