International Business

1. Select a foreign country that your business might conduct business in. (Not USA or Canada)
2. Research your country and conduct an environmental scan. You should include:

Political factors
Laws/ Regulatory factors
Economic factors
Socio-cultural factors
Technological factors

1. International business can take the forms of importing/exporting, licensing, contract manufacturing or direct investment.  What level of commitment is most appropriate for your business?
2. Assuming that you decide to offer your product in this country, what marketing strategy makes the most sense? (Globalization, Adaptation, Customization)