Customer Profile

Define your Target Market – Write a Customer Profile

Research your product and its customers in regards to:

• Demographics (age, sex, race, etc.) 
• Geographics (cities & states, urban/suburban/rural)
• Psychographics (beliefs, behaviors, interests, habits, hobbies, passions, etc.)

Write a one-page customer profile (or profiles) based on your research.

Hints:

• Write your customer profile as if you were describing a fictional but specific person- BUT that person will represent a typical customer for your brand.
• You may have more than one (or several) target markets.  If so, write a brief customer profile for each.
• DO NOT- speak generally about your target market (e.g. My target market is anybody that will buy my product., etc).
• DO- Be specific and creative. Have fun with it!