Friday, May 30, 2014

Distribution


  • Research and explain the channels of distribution for your business's products. (Either products you create, products you sell or the raw materials you use to create your products.)
    • What intermediaries are used in the distribution process? Include them in your description of the distribution process. (IE Wholesalers, Rack Jobbers, Drop Shippers, Retailers)
  • Choose one of the below that fits best for your business model:
    • From 21-2, describe which strategies your business uses to distribute its product(s). Explain how and why. (IE Exclusive, Integrated, Selective, Intensive)
    • Or choose one product from your business that uses each of the four strategies and explain how they use it- four products, total. (IE Exclusive, Integrated, Selective, Intensive)

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