Laws, Public Goods & Externalities

1. Research a law that relates directly to your business and industry.  It can be a national, state or local law.  Briefly explain the law.  Then explain how the law could positively or negatively impact your business and the steps you would take to make sure your business follows the law.
2. Research a public good or service that could potentially benefit your business.  This could be a good/ service that is directed at your industry, small businesses, your employees or your customers.  Explain how your business would capitalize from the government program/ good/ service.  Think creatively. Think entrepreneurially.
3. Describe an externality that your business would create.  Explain what makes it an externality and whether it is a positive or negative externality.  If it is a negative externality, what could your business do to minimize its harm?  If it is a positive externality, how could your business benefit from it?  Think like a marketer.

Halloween Promotion

Create a Halloween-themed promotion for your business.

Create a document that advertises a special deal, incentive or promotional event that will increase sales or bring in new customers.

Be creative and have fun with it!

Customer Profile

Define your Target Market – Write a Customer Profile

Research your product and its customers in regards to:

• Demographics (age, sex, race, etc.) 
• Geographics (cities & states, urban/suburban/rural)
• Psychographics (beliefs, behaviors, interests, habits, hobbies, passions, etc.)

Write a one-page customer profile (or profiles) based on your research.

Hints:

• Write your customer profile as if you were describing a fictional but specific person- BUT that person will represent a typical customer for your brand.
• You may have more than one (or several) target markets.  If so, write a brief customer profile for each.
• DO NOT- speak generally about your target market (e.g. My target market is anybody that will buy my product., etc).
• DO- Be specific and creative. Have fun with it!

Distribution

• Research and explain the channels of distribution for your business's products. (Either products you create, products you sell or the raw materials you use to create your products.)
• What intermediaries are used in the distribution process? Include them in your description of the distribution process. (IE Wholesalers, Rack Jobbers, Drop Shippers, Retailers)
• Choose one of the below that fits best for your business model:
• From 21-2, describe which strategies your business uses to distribute its product(s). Explain how and why. (IE Exclusive, Integrated, Selective, Intensive)
• Or choose one product from your business that uses each of the four strategies and explain how they use it- four products, total. (IE Exclusive, Integrated, Selective, Intensive)

Final Project

 Final Project Assignment

This Project is designed to follow the class

Each Friday you will be given and assignment worth 30 points that will relate to what we did in class that week and aid in developing your business plan

At the end of the second trimester you will create the following:

•    You must create a PowerPoint containing a minimum of 22 slides. This includes 20 slides that represent the 20 assignments due throughout the course (approximately).

•    You must title each slide

•    Have an opening slide and a closing slide/ these slides should include the name of your business, logo and slogan

•    Each slide must contain relevant backgrounds, readable, relevant text, a transition

•    You must have a minimum of 10 pictures or clip art in your presentation

•    Do not read the slides, prepare and be ready to discuss your plan

Evaluation Criteria:

Developing 1,2,3

•    Slides lack color and detail,

•    No transitions, no background

•    Text is difficult to read background

•    Text not relevant to the slide

Solid 4, 5, 6

•    Slide has some color, detail,

•    Most slides have transitions

•    The majority of slides are relevant

•    Most of the backgrounds/ relevant to the slide

•    Text is readable but not always clear

Exemplary 7, 8, 9, 10

•    The overall presentation is visually appealing,

•    The text easy to read,

•    Consistent, professional transitions; background has relevance and makes a strong visual statement, 

•    The content of all Slides are accurate and relevant

•    All slides have transitions

Additional criteria

•    5% Bonus for dressing professional

•    10% deduction for less than 7 minutes

 •    10% deduction for over 10 minutes

Price List

Create a menu and price list for your products and or services.

It should include:

• Your business name and logo
• All of the products and/ or services your business provides and their prices
• Optionals, add-ons, upgrades, etc. and their prices
• At least two illustrative graphics

Do a search for images of price lists to help you design yours.

Make it look professional: something you could post on a website, send to customers or have posted in
your business or distribute to customers.

Mission Statement

You will write a mission statement for your business. 

First, read this article on mission statements: www.fastcompany.com/magazine/140/do-something-wordplay.html

There are many other great sites that can assist in writing a mission statement.  Do a search for some.

Find the mission statement for Coke, General Motors and a third company of your choice. Then copy them onto your document.

Use your research as well as your examples to write an appropriate mission statement for your business.