Spring Promotion

Your task is to create a Spring-themed promotion for your business.  Choose from one of the six types of promotions in the promotional mix:

1. Personal Selling
• Create a script for your salespeople
• Describe when and how salespeople will use the script to increase sales
2. Advertisement
• Use a Word template, Powerpoint or other publishing/ art application to create a spring-themed advertisement for your business
3. Direct Marketing
• Create a direct marketing mailer (newsletter, flyer, etc.)
• Describe which target market will receive the mailing
4. Sales Promotion
• Create a sales promotion for your product(s)
• Describe how you will notify and inform customers about your sales promotion
• Explain how it works and why your sales promotion will be effective in increasing sales
5. Public Relations
• Write a one-page press release for some charity work your business has done recently
• Explain how your business is committed to the particular cause
• OR- Write a one-page product review and then describe what magazine or publication it would be shown in
6. Viral Marketing
• Create a storyboard for a viral video
• What is the goal of your video? (EG to create brand awareness, enhance image, increase sales, etc.)
• Describe the steps that you would take to release your video and to ensure that it goes viral

Remember: This is a SPRING-themed promotion!