Logo and Slogan

Create a logo and a slogan for your business.

Logo

• Design a logo to represent your business.
• Utilize your knowledge of effective artistic elements.
• Make sure your logo is consistent with your brand image
• You can either draw your logo by hand, create one using your favorite graphics software or customize one you found on the internet.

Slogan

• Create a slogan for your company.
• Explore slogan ideas at sloganizer.net, or find another resource for creating slogans. (While I don't recommend using these slogans word for word, they can help get the process going.)
• Explain your slogan.  What does it achieve from a customer standpoint and how is it consistent with your brand image?

Promotional Calendar

You will create a promotional calendar for one year (from January to December)

• Your calendar must include one each of the promotional items discussed in class: 
• Coupon 
• Premium Deal 
• Incentive 
• Product Sample 
• Sponsorship
• Promotional Tie-in/ Cross Promotion 
• Product Placement 
• Loyalty Program 
• Point-of-Purchase Display

• Be sure to include a title for your calendar
• Create and print your calendar as a 4x3 grid in landscape orientation (one box per month)

Spring Promotion

Your task is to create a Spring-themed promotion for your business.  Choose from one of the six types of promotions in the promotional mix:

1. Personal Selling
• Create a script for your salespeople
• Describe when and how salespeople will use the script to increase sales
2. Advertisement
• Use a Word template, Powerpoint or other publishing/ art application to create a spring-themed advertisement for your business
3. Direct Marketing
• Create a direct marketing mailer (newsletter, flyer, etc.)
• Describe which target market will receive the mailing
4. Sales Promotion
• Create a sales promotion for your product(s)
• Describe how you will notify and inform customers about your sales promotion
• Explain how it works and why your sales promotion will be effective in increasing sales
5. Public Relations
• Write a one-page press release for some charity work your business has done recently
• Explain how your business is committed to the particular cause
• OR- Write a one-page product review and then describe what magazine or publication it would be shown in
6. Viral Marketing
• Create a storyboard for a viral video
• What is the goal of your video? (EG to create brand awareness, enhance image, increase sales, etc.)
• Describe the steps that you would take to release your video and to ensure that it goes viral

Remember: This is a SPRING-themed promotion!